How to Become a Bookie


The online sports betting industry has exploded over the past few years in popularity and there is no end in sight to the overall growth when it comes to wagering on sports. While there is no shortage of big offshore sportsbooks operating online, there is still a tremendous business opportunity to run your own independent sports bookmaking operation given how today’s highly sophisticated sports bettor is looking for the added level of customer service and the personal attention to detail that the big books simply cannot provide.That is great news for you if you have ever thought of booking your own sports betting action and now could be the perfect time to get started. The first step in the process when it comes to starting a private bookie business is to line up some betting customers. You only need a handful of sports bettors to get started so a good place to find a few is with any friends and family that enjoy wagering on sports.

Once you have lined up a few customers to get the ball rolling, you are going to need to establish some cash reserves to help fund your operation. A sports bookie will make the majority of their money on the 10 percent commission they charge to book a bet, which is commonly referred to as the “vig” (short for vigorish) or the “juice”. Your goal as the sportsbook is to try and lay off as much action as possible on each side of a bet, but that is not always possible given the tendency for most bettors to lean towards the favorites on the point spread or money line bet and to the OVER play on the total line bet. You need the necessary cash reserves to ride out the ups and downs that are associated with this type of business.

Once you have your customers and sufficient funds to run your bookie business, it is time to align yourself with a Pay Per Head service that has the proper sportsbook software solutions to take your business online. There are a number of really good online resources such as “College Bookies” where you can find some unbiased reviews for most of the price per head services in the online sports betting industry today. Often times you can sign up with a Pay Per Head site directly through a link on one of these sports betting information websites.

Once you have your designated PPH service in place and your bookie operation is up and running online you should be good to go.  Your first step is filling out the College Bookies registration form and you will be set up within 24 hours with a top PPH service.